16 Do’s And Don'ts Of Designing Great Brochures

Brochures are a great way to capture your clients’ attention, but be warned. Brochure design is one of the hardest things to get right, and more than 70% of all flyers end up in the trash instead of bringing new customers into the business.

So how do you ensure your designs leave a lasting impressing on clients and boost business sales?

How to make a brochure considering dos and don'ts

Here are sixteen dos and don'ts to keep in mind while making a professional brochure design:

Quality Content

Do give your sales staff a brochure they can feel proud to hand over to clients. Remember that for clients, your print media reflects the quality of your products and services. Give your sales team the best chance for success with a brochure that does the talking for them.

Don’t be afraid to blow your budget on professional brochure printing. The only thing worse than putting poorly-written, ill-structured content on your brochure is handing clients a flyer which feels like it was printed on standard white paper. 

Invest in your marketing material the same way you invest in your products and watch your ROI jump through the roof. 

Start Anew

Do hire a professional copywriter if possible and always keep your clients’ needs in mind. You’re designing content for a global audience, not for your bosses, and the copy should reflect that. 

Don’t reuse or copy/paste old material simply because it seems convenient. Your brand’s impression suffers if clients see the same content too often.

Stand Out

Do go over some of the designs made by your competitors in the market to get a better idea of what works and what doesn’t.

Don’t ever copy someone else’s ideas or designs. Make sure your brochure is a true representation of your brand by keeping it unique and personal. 

Here, it helps to note down the objectives and results you hope to see from the advertising media before any designs are made. This gives you a solid baseline to work from.

Professional Help

Do hire the services of a brochure printing company in Dubai not just for their graphic design skills, but also for writing the content. These firms understand the industry’s needs better than anyone in the market, and they’ll help you phrase the text in a professional way while also keeping the message engaging. 

Don’t approve anything until you’ve read through it at least thrice. Your hired designers and writers are human too, and everyone makes mistakes from time-to-time. There’s also the possibility that they misunderstood your ideas during the initial meetings and came up with something that completely misses the point.

Imagery

Do get your products, office space, company logo, and merchandise professionally photographed, especially something that will be featured in the brochure. Moving away from stock images will help you humanize the brand, personalize your messages, and build a bond with customers.

Don’t forget that great photographers can be fairly expensive to hire. You’ll need to set aside a separate budget for the photo shoot(s). 

Structured Content

Do keep your content easily scan able with large headings, infographics, images, and catchy one-liners. Most readers like to skim through the text on print media so you want to make sure you get the message across at first sight.

Don’t just assume clients will read every last word. Nobody has the time to go through the extensive text on most brochures, and unsurprisingly, most people wouldn’t really care enough even if they did.

Practicality

Do think about factors like distribution, size, budget, and legibility while considering the practicality of your design. It should retain its charm regardless of whether you decide to email clients instead of handing over hard copies. 

Don’t go over-budget during the design phase. Yes, a professional printing company won’t come cheap, but if they’re driving your costs up by adding needless features like pop-ups or special inks, they don’t have your best interests in mind.

Personalized messages

Do use the words ‘you’ and ‘your’ throughout your content wherever possible. Addressing the reader directly personalizes the message and gives it a greater impact. 

Don’t write about the customers, talk to them. Make them feel like they’ll be part of an exclusive group if they decide to purchase your products. Good marketing is all about providing a quality user experience. 

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