Recently, a
friend of mine who operates an online bakery gave her products to a senior
staff member. After she was done advertising, the senior staff member expressed
that she should give her the company’s business card so she could place orders
in the future. My friend nodded at that time, but later confessed that she
didn’t even get any business cards made! This was not a particularly
distressing situation, however it was slightly embarrassing. The point of the
story is that business cards are like the first impression that anyone will
ever have of your business and you cannot afford to mess up that impression at
all. Imagine somebody giving you card for their company and you see spelling
errors on it; you’re most likely to think that they give too much attention to
this factor.
Again, when we
talk about first impressions we need to know that it’s very important that
companies can convey what their businesses are all about and how they operate
through that little card. How can this be done? Let’s talk about creating a
brand identity and brand image. These two things are imperative for any
business if it wishes to survive in a competitive market like ours. For
example, for your company to have an identity that it separate from others, it
needs a name that is quirky and related to what the business is. To add more
efficacy to this situation, your name needs to be accompanied by a logo. A logo
is a small picture of a drawing that represents your company. Business card printing Dubai is aware of these two very important factors when
printing a business card.
Now, depending
on what kind of business you have, you need information on your card. For
example, if you’re bakery, you needn’t be very serious about the kind of
language or font you use. In fact, you would to use an exaggerated language so
that clients could take humor in this. The font can be a little quirky if you
wish. For a lawyer, a business card will be very stern and straightforward
because you want your customers to know that you are a serious professional and
you can the work done. For business card printing one must always
design and plan ahead so that there are no mishaps in the printing. Do not
compromise on the quality of the paper at all.
Recommended Posts:
Recommended Posts:
No comments:
Post a Comment