Trends That Have Kept Printing Press Alive

Few years ago people thought that the print industry is breathing its last as at the beginning of new century people wanted new info at their fingertips and the increase in the trend of gadgets was also enforcing the case.

But the print industry in Dubai has found ways to get going and has reinvented itself through the ups and downs. Paper products have never been in so much demand than they are now because of the widespread consumerism that has surrounded the business climate off late in the region. 

Keeping these things in mind let’s move to the trends of the print industry that the insiders must adhere to,

21st century and Internet:-

21st century and Internet are inter related and this is a fact which no one can deny. This means that the print industry on the whole and the printing press in Dubai will not only survive but its surely going to thrive.

Collaboration of print and digitization:-

This is supported by the report that interaction with the brands is valued by the consumers so even paper products need to have multimedia approach for an active conversation to be created. Now, marketing campaigns are more effective as print and digital methods are used to complement each other.

Multichannel theme:-

According to Arab News statement based on multichannel theme, newspapers in 2014 were able to generate revenue of $179 billion in account of advertising and circulation. Now this shows the industry is stable but it is also important to know from where it stems.

News in digital form:-

Audience prefer the news instantly an in digital form and leading newspapers have taken this into consideration and have adopted it. But it doesn't mean print materials are on a brink of death. Now publications all over the word have focused more on lengthy, quality pieces of its hardcopies.

Long pieces of print:-

Above mentioned content is accessed through online pay walls and consumers are showing interest by reading the long pieces of printed news. So print market is also thriving in conjunction to its counterpart which is online.

Arab News says that USA Today has gained more than 35% increase in its profit since this organizational shift. This proves that multichannel offerings have become extremely important in the current times.

Commercial boom:-

Because the business is evolving as a result new products are invented, mass produced and these quantities are distributed taking less time than before, the packaging industry also underwent through a boom to meet the demands.

Intelligent packaging:-

Sources have suggested that packaging has become intelligent and more lucrative. All around the world, printers packaging is being offered as of the products of the printers and it is expected to attract more and more investments.

Environmental friendly:-

Print industry and printing press in Dubai though undeservingly have had a bad impression of being contributing to pollution and not environmental friendly. But this is totally wrong in the current times and it is proved as paper is recycled at a high rate than any other material.

Reforestation has largely eased the deforestation factor and on the other hand mega data centers which are powering cloud are consuming massive amounts of energy. 


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